The new species is coming! Uber special car also delivers express

On June 10, Uber, the world's largest mobile car company, announced that the external developed interface (API) of uberrush (third-party express service) had ended the test period and would be open to all companies and developers.

In relevant mobile software, service providers can directly integrate Uber's express service, and Uber drivers can not only "pull people", but also "deliver goods". On September 25 last year, in an exclusive interview with executives of modern logistics daily (wechat: cn156news), Didi executives said that they would not rule out getting involved in express delivery, logistics and other markets in the future.

How does Uber rush play crowdsourcing express?

Uber's crowdsourcing express service: in April 2014, Uber officially launched the crowdsourcing express service Uber rush. Uber rush, which provides delivery express service by manpower or bicycle in Manhattan, New York, can usually arrive within one hour. According to the distance, the cost is between $15 and $30.

In short, if you are in the five areas designated by Uber, you can call express like calling a car by Uber. Uber's driver, here called Messenger, will pick up the pieces and send them to your designated location.

Unlike Uber's past services, Messenger is not a driver. They may ride a bike or walk. Users can see the estimated arrival time of messenger pick-up on Uber, and can also check the location of their items at any time. As of October 2015, the service has covered three cities: New York, Chicago and San Francisco.

How consumers use Uber to send express: the specific use method is like calling a car - Open Uber software, select uberrush, locate or mark a pick-up location for yourself, and Uber tells you how soon "messenger" will come to pick-up, and then you can see the movement of items on Uber software.

However, Uber pointed out that since the "messenger" may walk or ride a bike, the estimated arrival time may not be very accurate; If there is no "tracking" signal, the arrival time of the item will also be affected.

Uber rush delivers express and takeout, and

New expansion of Uber Logistics: on January 29, 2016, Uber opened the API of uberrush to third-party merchants in order to further expand this service. This means that the express service is becoming standardized. External companies, especially service providers with app, only need to use this interface to directly purchase Uber's express service to achieve the purpose of rapid delivery of goods and commodities.

In this way, other retailers or external logistics companies can directly use uberrush's express service by adding a few lines of code to their products.

At present, many merchant apps have integrated Uber's express services, such as pizza takeout service software Pythagoras, door-to-door dry cleaning service tool dryv, takeout delivery services Ando and mealmade, as well as door-to-door unmanned aircraft rental service provider up sponder.

Uber's ambition is to compete with Google and others: Uber's action highlights its ambition. It not only hopes to dominate people's travel, but also wants to occupy a place in the express industry.

Many retailers in the United States are third-party express providers, such as Amazon's and Google's express services. Now Uber has also joined the competition in this market.

Dare to compete with FedEx and other express giants

Competing for food from FedEx: according to the CEO of Uber, Uber hopes to build a "urban logistics network" in the urban areas covered by uberrush and ordering service ubereats. Meanwhile, Uber said that the plan plans to recruit a team of more than 200000 drivers to participate in the city's parcel delivery service.

In this way, Uber can indeed snatch some orders from FedEx. However, uberrush starts the express service with smart phone as the contact carrier, focusing on the types of small, fast and same day delivery. This is only a small part of the FedEx business.

Uber express drivers go from location a to location B in the same city. The scope of service is limited to a small geographical area. It is more suitable for delivering objects such as flowers, Starbucks, takeout, or a book from Amazon. It is difficult to threaten FedEx, which has a huge logistics center and an efficient and fast center radial logistics network.

Admittedly, uberrush's disruption is unlikely to kill traditional logistics giants or cause any substantial impact in the short term, but its express service is undoubtedly subversive.

Comparison with domestic express delivery: at present, the development foundation of domestic traditional express delivery is relatively stable, and the momentum of SF and Tongda is relatively strong. Since the wind of sharing economy blew around the world, crowdsourcing logistics businesses such as Uber express have already sprung up.

As far as jd.com is concerned, jd.com crowdsourcing and tough background are an insurmountable obstacle to the expansion of Uber express business. Although Uber takes the sharing economy model such as special car as the starting point and intends to explore a broader service model and business segment, which is in line with the development of the times, in view of the current development situation of the express industry, it also needs to make full use of its own advantages to make effective solutions to the problems of new business, break through the bottleneck and pry the express market.

Ye Yun, public relations director of didi: logistics will be involved in the future

Didi's words: future or involvement in Logistics: on September 25, 2015, in an exclusive interview with Didi's public relations director Ye Yun, he told our reporter, "it's difficult for us to set an upper limit. At least for now, we hope to comprehensively cover all kinds of scenes and needs encountered in the field of travel. In the future, we don't rule out involving logistics, express delivery and even more services."